How to tell your real brand story, part of the Resource Solutions employer brand series for talent attraction and retention
Introduction
During a crisis and period of change, the companies and brands that demonstrate exceptional leadership are the ones remembered by consumers and candidates. Employers and employees are facing the pandemic together – and the latter’s leadership is critical to weathering the instability and jumpstarting the economy.
With the dynamic of the employer-employee relationship changing almost overnight, it’s become clear that organisations need to be humanising their brands and connecting with candidates and employees on a personal level. In fact, it has become mandatory in today’s recruitment landscape: 75% of candidates have said that they check out a company’s online presence before applying to the advert (LinkedIn). With mutual respect, inclusivity and shared goals taking new meaning in a post- pandemic recovery, there is no better time than today for employers to demonstrate their values to the candidate market.
