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Trading Faster, Trading Smarter: The Future of E-commerce

A tech review of online marketplace trends from our partners at Robert Walters.



Fashion, travel, food delivery, digital health — even freelance work. Online marketplaces connecting people, businesses and services suddenly seem to be everywhere. A path that started in 1995 with Craigslist and eBay has now led to countless other exchanges of all sizes that have evolved to cater for a myriad of needs and tastes.

For a marketplace to be successful, it doesn’t require anything other than just being a brand. Anyone with money can build one, and the abundance of cheap capital available in the last five years means many have. The digital acceleration spurred on by the Covid-19 pandemic (and the surge in technology funding, now seen as a safe asset) has moved their development up another gear.

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