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What Big Brands Can Learn from SMBs


A session with Advertising Week Europe


With the pandemic fast-tracking the need for agile working and bringing about a new age of consumer engagement, founder and SMB expertise are an untapped resource of insights that can really help big brands adapt to ongoing change.

In our session on ‘What Big Brands can learn from SMBs’ with the Advertising Week Europe, we discussed everything from the importance of customer centricity, maximising your creativity with limited time and resources to how larger businesses can uncover and utilise new emerging tech and innovation.

Key Takeaways:

  • How to be creative with limited money, time, and resources

  • How to effectively manage your team including mental health, diversity and inclusion

  • New tech innovation, ways of working and emerging competition


Watch the session below.