STOCKED in conversation with Spotify

From inspiration in his mum’s kitchen to freezer aisle fame, Sam Moss, founder of STOCKED, joined Kitty Gould on the FOUND London stage in a candid session hosted by our support partner Spotify.

Sam shared the real story behind STOCKED, diving into the early sparks of his entrepreneurial journey and the moment he realised it wasn’t just a side hustle, but a business worth betting big on. Together, they unpacked the messy middle, covering:

- How Sam navigated early trade-offs between product, supply, and media

- The frameworks that helped him move fast without losing his head

- What really happens at 3 a.m. when doubt creeps in and how to push through

- The art of balancing paid vs. organic growth, and why authenticity still wins

Read our round-up here.