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Going Guerilla with George Rawlings

No budget, no time, no problem. George Rawlings, Founder of Honey Pot (now known as Thursday Dating) takes us from concept to creation, taking us behind the scenes of the Honey Pot marketing campaign and unveiling why it was just so successful.

We explore how he created a guerrilla campaign with a next-to-nothing budget and why a big budget doesn’t always mean big results when it comes to advertising.



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