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What type of capital is right for your business, right now?
Our free 10-minute diagnostic
Find out whether you're better suited to debt, angels, VC or growth equity - and the risk of each option for your business.
Why we built this
Most founders are forced to choose a capital path before they fully understand the trade-offs.
Each route to capital comes with very different risk profiles, control implications and long-term consequences.
This diagnostic helps you step back and understand:
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Where your business actually sits today
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Which capital options fit, and which are risky
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What gaps you should be aware of before raising
This is your personalised capital readiness check
created by people who’ve seen capital decisions go wrong
Like founders taking VC too early, taking debt too aggressively or optimising for capital instead of the business.
This framework is built from real founder experience, advising businesses across stages, capital structures, and outcomes.
It shows you where your business is today, not what you should do next.
How it works
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Answer 10 short questions about your business
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We assess your readiness across multiple capital types
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You get a snapshot with interpretation via email
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No financial or sensitive data uploads or follow-up pressure
What this is not
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a pitch to raise VC
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investor matchmaking
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a sales funnel disguised as a quiz
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generic advice
Who this is for
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Founders deciding whether to raise capital in the next 6–18 months
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Founders unsure if VC is actually the right path
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Founders considering debt but worried about risk
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Founders who want clarity before talking to investors or lenders
Who this is not for
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Founders actively fundraising right now
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Founders looking for warm intros only
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Founders who want pitch deck feedback
This exists to help founders make better decisions earlier.
Start your free diagnostic
Less than 10 minutes, no uploads
This information will not be shared wider or with third parties