TFN Meets Food To Go

In this episode, we speak to Wael Khechen, Co-Founder of Food To Go ME, a UAE-based cloud kitchen SMB.

Wael explains why he decided to pursue the cloud kitchen model and how he built confidence and trust within the F&B industry around a relatively new concept.

How they held back on scaling the business in order to preserve the credibility of the brand.

And how they used data to fine-tune the customer demand, ensuring a successful expansion into new geographies.