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Wed 13 May
|Alphabeta Building
Unlocking Community for Scale-Up Growth
A morning with Elfried Samba, the man who took Gymshark from 1.5 million followers to over 20 million and built his next company to seven figures without a single salesperson.
Time & Location
13 May 2026, 08:30 – 10:30
Alphabeta Building, 14-18 Finsbury Square, London EC2A 2AH, UK
About the event
You're spending on acquisition. You're hitting growth targets. But somewhere between CAC and NPS, the thing that actually makes a brand defensible - genuine community - keeps getting deprioritised for the next paid channel.
Elfried Samba built the playbook that proves it doesn't have to be that way. As Global Head of Social Content at Gymshark, he architected a community so loyal it became the brand's primary moat - and a major driver of its £1 billion+ valuation. When he left to found Butterfly Effect, he ran the same experiment on himself: no outbound, no sales team, just human connection at scale. Year one: Over £2 million revenue.
This isn't a talk about posting more on social media. It's about the structural shift that separates brands people leave from brands people belong to.
“Attention gets you noticed, but trust keeps you relevant."
What you'll walk away with:
Future-proofing your growth