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Thu, 24 Feb


The Shard

Shard Breakfast: Empower marketers to secure your success

Register your interest to meet the Missing Middle with our partners Microsoft Advertising over delicious food

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Shard Breakfast: Empower marketers to secure your success
Shard Breakfast: Empower marketers to secure your success

time & location

24 Feb 2022, 08:30 – 10:30

The Shard, 32 London Bridge St, London SE1 9SG, UK

about the event

As the founder of a start-up business, the chances are you’ve got a lot of advantages to play with: an innovative product, hunger and agility, something new to say in the market. Your focus is on turning these challenger advantages into immediate growth, but then what happens when that immediate growth dries up, a competitor takes a swipe at the market or simply your consumer evolves (which will happen)? This is when you need a strong brand to lock in your gains and make growth sustainable. 

Join us on Thursday 24th February, 8.30am at The Shard to empower yourself and your marketing experts to learn about and embrace ‘The Missing Middle’ with our friends at Microsoft Advertising.


Most businesses have The Long (marketing strategy) and The Short (sales targets) nailed early on. However, to understand the emotional loyalty customers have for your business and level-up your growth, founders must embrace digital transformation, 1st party data and campaign performance metrics - ‘The Missing Middle’.


Enjoy breakfast with a view as we unlock the new age of  marketing and share key insights around how growing businesses are harnessing the big brand mindset to take themselves to the next level.

Korn Ferry data shows that CMOs have the highest turnover in the C-suite and a key reason is that the various members of the C-Suite aren’t always running after the same goals. The inevitable result of this is a division between marketing have’s and have not’s. Those that can afford to make long-term investments in brand, do, and grow their share of market. Those that can’t don’t, and shrink as a result. Brand investments end up becoming a luxury that only some can afford or is it that the business doesn’t understand the value?


Your agility sets you apart and, as a founder of a business, you can make history by changing this relationship and secure the future of your business by empowering your marketing teams to meet the ‘Missing Middle’ to help you really understand your true customer.

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