Thu 24 Feb
|The Shard
Shard Breakfast: Empower marketers to secure your success
Register your interest to meet the Missing Middle with our partners Microsoft Advertising over delicious food
time & location
24 Feb 2022, 08:30 – 10:30
The Shard, 32 London Bridge St, London SE1 9SG, UK
about the event
As the founder of a start-up business, the chances are you’ve got a lot of advantages to play with: an innovative product, hunger and agility, something new to say in the market. Your focus is on turning these challenger advantages into immediate growth, but then what happens when that immediate growth dries up, a competitor takes a swipe at the market or simply your consumer evolves (which will happen)? This is when you need a strong brand to lock in your gains and make growth sustainable.
Join us on Thursday 24th February, 8.30am at The Shard to empower yourself and your marketing experts to learn about and embrace ‘The Missing Middle’ with our friends at Microsoft Advertising.
Most businesses have The Long (marketing strategy) and The Short (sales targets) nailed early on. However, to understand the emotional loyalty customers have for your business and level-up your growth, founders must…