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Tue 03 Nov
|New York
NY Founder Spotlight: Sam Rockwell
The ultimate (star-studded) conversation for founders scaling consumer brands, retail distribution, and building effective partnership strategies.
Time & Location
03 Nov 2026, 08:30 – 10:30 GMT-5
New York
About the event
A lot of founders can struggle with retail distribution. They build the product. They launch DTC. Then they hit a ceiling. Large retailers that put your brand on the map operate on rules your startup has never encountered - different economics, negotiations, and failures - and our next New York breakfast event is designed to help you navigate your business's next chapter.
Sam Rockwell has scaled his consumer business to $100M+ across four brands sitting on shelves in Walmart, Costco, Kroger, 7-Eleven, and dozens of regional chains simultaneously. In this intimate Founder Spotlight, he's sharing his full story, from co-founding his first venture, WaffleWaffle whilst still in school, to building collaborative partnerships with the likes of Snoop Dogg and Dana White.
Sam Rockwell
Sam is the Co-Founder and CEO of Happi Co. He started WaffleWaffle in college, scaled it into a national retail business, and now runs a portfolio spanning…