A Masterclass in Engagement

Join us for an unmissable conversation with Elfried Samba, Co-Founder & CEO of Butterfly Effect and one of the world’s leading voices on community-driven brand building.

As the former Global Head of Social Content at Gymshark, Elfried helped grow the brand’s fitness community from 1.5M to 20M+ followers, fueling its ascent to a £1.4B valuation and positioning it alongside global powerhouses like Nike and Lululemon. Today, through Butterfly Effect, he partners with category-defining brands such as Netflix, Bumble, McDonald’s, and Square to build culturally relevant, community-first campaigns that cut through in a crowded world.

Over the last five years, he has built the second most engaged LinkedIn account globally, driving 500M+ impressions, 9M+ engagements, and an audience of 385K+ followers.

What's in it for our founders?

Scaling a modern business requires more than paid ads and product updates - it requires building a community that grows faster than your marketing…